Quizz: What kind of socially responsible consumer are you?

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According to a 2015 AC Nielsen survey conducted in 13 countries around the world 66% of consumers say they are willing to pay more for sustainable brands. We have become increasingly concerned about the impact of our purchasing decisions on the environment, our communities and our well-being. We prefer to give our hard-earned money to greener, more ethical businesses, and to companies that provide healthier and locally sourced products and services. Does this hold true for you? To what extent are your purchasing decisions motivated by moral or environmental concerns? Find out where you stand by taking this quiz to assess your level of social responsibility as a consumer.


As a consumer, doing your part for the environment means:

For you, the Fair Trade* label is…

When you buy apples at the grocery store:

You have just learned that a famous international sportswear brand uses child labour.

Would you be willing to spend more for your vegetables to support an ecological, social or humanitarian cause?

If you were to take action to support a good cause, that would mean:

The sharing economy (Airbnb, Communauto, Amigo Express, etc.) is:

For you, living in a cabin deep in the woods would be:

The first emission-free, self-driving car has (finally!) just been announced.

Your vision of the planet in 100 years:


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  • Avatar
    jashanpreet kaur

    it was a nice to look at my own choices that i wouldn’t have considered otherwise.

    Reply to jashanpreet kaur
  • Avatar
    Thapar, Naveen


    Reply to Thapar, Naveen
  • Avatar
    Hardeep Kaur

    it was very interesting quiz.

    Reply to Hardeep Kaur
  • Avatar
    Jagdeep Singh

    Great way to show people a mirror

    Reply to Jagdeep Singh

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