Quizz: What kind of socially responsible consumer are you?

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According to a 2015 AC Nielsen survey conducted in 13 countries around the world 66% of consumers say they are willing to pay more for sustainable brands. We have become increasingly concerned about the impact of our purchasing decisions on the environment, our communities and our well-being. We prefer to give our hard-earned money to greener, more ethical businesses, and to companies that provide healthier and locally sourced products and services. Does this hold true for you? To what extent are your purchasing decisions motivated by moral or environmental concerns? Find out where you stand by taking this quiz to assess your level of social responsibility as a consumer.

As a consumer, doing your part for the environment means:

Consuming local products and making your own compost with food scraps.

Supporting businesses that use little or no chemical products and that promote sustainable development.

Buying products made with reused or recycled materials whenever you can, or making them yourself.

Buying second-hand products and using your bike as your mode of transportation as much as possible.

Leaving your car in the garage on a Saturday and walking to the grocery store.

For you, the Fair Trade* label is…

A guarantee that you are buying products that promote the economic development of workers in emerging countries.

A trendy label that lets you display your values and show your commitment to equitable trade practices.

A good idea, but something that does not concern you because you only buy local, seasonal products.

A way to increase the price of products for which there are local alternatives.

A brand of fruit juice?

When you buy apples at the grocery store:

You check where they came from and select organic, locally sourced apples, even though they are more expensive.

You select locally grown apples sold in bulk to avoid excess packaging.

You look for slightly imperfect apples on sale that are still fine to eat, and which you plan to turn into applesauce anyway.

You buy the cheapest apples and just hope they were produced locally.

You go for your favourite apples without worrying about where they came from or how they were grown.

You have just learned that a famous international sportswear brand uses child labour.

You sound the alarm on social media and send a personal message to the CEO demanding that these practices cease immediately.

You decide to boycott the brand and sign an online petition against these practices.

You share the information on social media, underlining the importance of supporting local brands.

You deplore the situation, even though it does not concern you because this brand’s products have always seemed too expensive.

You feel bad about the situation, but that’s how the market works: if they don’t do it, someone else will!

Would you be willing to spend more for your vegetables to support an ecological, social or humanitarian cause?

Absolutely, because every action we take on this earth means something.

Yes, because you believe in the butterfly effect: one small gesture at home can have major consequences somewhere else.

Yes, if they were grown by local farmers.

Sometimes, but you have other priorities.

Not really, unless they truly are better than other vegetables.

If you were to take action to support a good cause, that would mean:

Going to Brazil to protest against the deforestation of the Amazon rainforest.

Participating in activities to help social finance your favourite socially responsible business.

Spending time helping your neighbours rebuild their house.

Volunteering to serve food in a homeless shelter.

Bringing a cake and some wine to your neighbours’ party.

The sharing economy (Airbnb, Communauto, Amigo Express, etc.) is:

A false solution to a real problem, because it increases job insecurity.

A great idea! You use it frequently for getting around and travelling.

A better way to find a deal, but you prefer to trade services with people you know.

Your last resort when riding a bike or staying with friends is not an option.

Really cool, even though you (almost) never use this type of service.

For you, living in a cabin deep in the woods would be:

Getting back to your roots.

Fun for a weekend but no more than that.

Your goal. In fact, you have already chosen the location.

A way to save on rent and heating.

A nightmare!

The first emission-free, self-driving car has (finally!) just been announced.

This raises your eyebrows: another useless and expensive gadget!

Great timing—you have already started saving up to buy one.

You don’t really care one way or the other because you long for the good old horse-and-buggy days.

Your jaw hits the floor when you see the price tag. Luckily, you still have your bike!

You take a pass. At that price, you could buy two sports cars!

Your vision of the planet in 100 years:

A world of growing inequality, where climate change and new technologies have widened the gap between rich countries and poor countries.

A more equitable world, where social responsibility and new technologies have combined to narrow the gap between rich countries and poor countries.

A more open world, thanks to the growth of the solidarity economy and voluntary simplicity.

A lawless world dominated by financial interests and ruled by bankers.

"No idea! Your mantra is “YOLO” (You only live once)

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