The Blue Effect: Énergir launches its new ad campaign

April 22, 2013 - Press releases

Montréal, April 22, 2013 – Énergir is proud to introduce its new advertising campaign, “The Blue Effect.” Officially launched on April 21, the campaign presents “blue” not only as an energy source, but also as a source of sustainable economic development. The Blue Effect is highlighting the economic and environmental advantages of natural gas, such as on the industrial and heavy transport sectors as well as its value in the transformation of organic matter into biomethane.

“For 10 years now, ‘blue’ has been the public face of natural gas,” said Valérie Sapin, Marketing Director at Énergir. “Many are familiar with Énergir and the comfort of natural gas, but few know of its effectiveness for businesses, industries and all advantages to society. Natural gas is not only a source of energy, but also an immediate available solution to combine environment, economy and society.”

Over the next four weeks, three 15-second television commercials will feature the famous little flame in a new blue setting, developed by ad agency Sid Lee. To optimize visibility, the campaign will also be adapted for print and Web advertising.

The Blue Effect represents the benefits to Québec society brought by Énergir and natural gas.

We invite you to watch the three television ads and the “making of” on

About Énergir
With over $5 billion in assets, Énergir is a leading energy provider. It is the largest natural gas distribution company in Quebec, where its 10,000-km underground network of pipelines serves 300 municipalities and more than 185,000 customers. Énergir is also present in Vermont, producing electricity and distributing electricity and natural gas to cater to the needs for some 300,000 customers. Énergir is actively involved in the development of innovative, sustainability-oriented energy projects such as the production of wind power, the use of natural gas as a transportation fuel and the development of biomethane as a renewable energy source. Gaz Métro is committed to ensuring the satisfaction of its customers, providing support to businesses, local organizations, families and communities, and meeting the needs of its partners (Énergir inc. and Valener) and employees.

For more information:

Catherine Houde
Advisor, Media and Public Relations
514 598-3449


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